I have set up an automation that adds people to a list when they click a link on a message. This will enable us to be more targetted to a better engaged audience. I am also filtering opens.
The problem I have is that when someone clicks to unsubscribe from a list, they are removed and then added to the new list. If they want to stop receiving all emails from us, this negates the process and puts us at a GDPR risk as they are no being unsubscribed. Some people claim to have unsubscribed a few times but continue to get emails.
Could a simple solution to this be adding 'I do not want to receive any emails from this site' button, so users can self block. Therefore, any automation putting them into a click list would be overidden.